Taking Notes With Industry Leaders: Studio Ashby
A few years ago Sophie Ashby, of Studio Ashby spoke to Vogue with her husband, menswear designer Charlie Casely-Hayford, about art collecting in the context of home decorating. They referenced NewBloodArt as a go-to place to begin or build on an art collection that you love, as well as where to source show stopping larger pieces at affordable prices.
On the Studio Ashby site it’s clear to see founder Sophie’s principle of having art at the centre of a project – something we couldn't agree with more. Take a look at these images of her completed designs in development projects across central London, as well as for private clients’ family homes of notable historical and contemporary design – from the Peter Pan House in South Kensington to Mallory House. Studio Ashby has been named a House and Garden Designer of the Year (as well as one of their top 100), and an Elle Decor UK Designer of the Year.
There are a couple of key design principles at work across these projects:
- To have a larger, often spectacular piece, from which the design of the room radiates out. Browse all available large scale pieces here
- To combine multiple smaller works that work in dialogue with each other. These coalesce to make a small, private gallery of your wall. Browse small scale works which could be hung in a mosaic style here
In Studio Ashby’s ethos, an environment can enrich and elevate one’s day-to-day life:
“Art plays a central role in our inspiration and process. It has a vital place in every interior and no space feels complete without it.'
Art can impact you in a myriad of ways. What Studio Ashby so excellently achieves is the integration of art into a practical, lived-in space, by balancing colour, texture pattern and craft – creating vibrant, but never cluttered, rooms.
Director Sarah has curated some larger pieces here that could set the tone of a room, its atmosphere or colour palette.
We’re on hand to offer art consultancy, from navigating the original artwork on display, to finding a particular artwork, all the way up to an entire project: family home, architecture development, or office spaces. Get in touch to start a conversation today by emailing info@newbloodart.com.